The journey towards actualising the audacious vision to inspire a healthier and happier world has been nothing short of being interesting, innovative, encouraging and very challenging. From the very inception of the company, having to deal with human capital, filling job positions that require a high level of competence and professionalism, to dealing with consumers’ acceptance of the products being a new company, to the challenge of sourcing the right and the best quality raw materials to finding the right partnership and having to deal with farms that would not easily adhere to strict regulation of 100 percent naturally grown produce as opposed to fertilizer-aided ones, the insecurity in the country which also affected the total output of produce, the challenges and learning curves have been in abundance.